I-Deriv isungula iphulo lephunga likazwelonke: “Ukurhweba nabani na. Naphi na. Nanini na.”

Cyberjaya, eMalaysia, umhla we-24 kweyeNkanga 2025 — I-Deriv, iqonga lokurhweba ngeintanethi elikhokelayo elinekamva labathengi abangaphezu kwezigidi ezi-3 kwihlabathi lonke, likhuphe iphulo lephunga lalo lokuqala lokuzwelonke eligxile kwinjongo yenkampani, “Ukwenza ukurhweba kufikeleleke nabani na. Naphi na. Nanini na.” Iphulo lijolise ekuchazeni ngokutsha oko kuthethwa kukufikeleleka kokurhweba ngeintanethi namhlanje, likususa koko kudla ngokuba yinto yezimali entsonkothileyo lize libe ngamava alula, akhuselekileyo, nanika amandla kubantu bemihla ngemihla.

Ukubandakanywa kwezimali ngokusebenzisa urhwebo: Injongo kazwelonke ye-Deriv

Ukususela ekusekweni kwayo ngo-1999, i-Deriv ibikhokelwa yinjongo yokuba yenze ukufikelela kwiimarike zezimali kube ngumthwalo wobuntu bonke, incede izigidi zabarhwebi beenqanaba onke amava bathathe inxaxheba ngokuzithemba. Eli phulo litsha liqinisekisa loo njongo ngokubalisa amabali anamandla nemiyalezo egxile kubantu, ehlomelwe nge-AI.

“Kangangeminyaka emininzi umqobo wokungena ubuphezulu kakhulu. Kwi-Deriv, siyingqungquthela ukuba yinxalenye yokubandakanywa nokulinganisa ithuba, kwihlabathi liphela,” kutsho uYoli Chisholm, iSenior Vice President of Marketing kwi-Deriv. “Iphulo lethu libonakalisa oko sikwakhile kule minyaka engama-26 idlulileyo, iqonga elinika amandla nabani na, naphi na, ukuba ahlole iimarike zezimali ngokuthembeka, ukhuseleko, nokuzithemba. Besifuna iphulo lethu lokuqala lephunga likazwelonke ukuba lenze isimemelelo sokuzinikela kwethu ekubandakanyweni kwezimali.”

Iphulo, elaphuhliswa liqonga lophando langaphakathi le-Deriv laza laphila ngenxa ye imveliso eqhutywa yi-AI, libonisa utshintsho olubanzi lwenkampani olusiya kuba ngumbutho ophambili nge-AI. Le ngqondo yokuqala ngenkqubela-phambili ifaka i-AI kuzo zonke iicandelo, ukususela kwimarike neemveliso ukuya kwinjineli, ukuthobela imithetho ukuya kuma-HR, ikhokelela kwimveliso engcono, ukulungelelaniswa ngabanye, kunye nexabiso kubathengi kunye nabalingane kwihlabathi lonke.

Amaphulo orhwebo aqhutywa yi-AI: Ubuchule boluntu buhlangana nenkqubela-phambili

Umbono wephulo, ingqiqo, kunye nolwalathiso lwendalo zazikhokelwa liqela lentengiso langaphakathi le-Deriv, likhokelwa yinjongo yokwenza urhwebo luqondakale kwaye lunomdla. I-AI yasetyenziselwa ukuvelisa nokuphucula imifanekiso nokubaliswa kwamabali ephulo, kubonisa indlela i-Deriv eyisebenzisa kuyo yonke inkampani yokudibanisa ubuchule boluntu namandla e-AI.

uCarl Whiteside, iVice President of Design uyongezelela, “Eli liphulo apho ubuchule boluntu bukhokelayo, kwaye i-AI inceda.” “Sisebenzise izixhobo ze-AI ukuphucula imveliso kungekhona ukutshintsha imbono. Kumalunga nokubalisa amabali avakalayo njengokwenyani kunye nekamva, kubonisa indlela urhwebo oluguquka ngayo.”

Ukufikelela kwimarike yezimali yehlabathi: Ukuchitha imiqobo

Iphulo lakhiwe kwizinto ezintathu zokufikeleleka ezingundoqo ze-Deriv:

• Nabani na: Ukususela kubaqalayo ukuya kubarhwebi abanamava, iqonga le-Deriv liqinisekisa ukuba lifanele onke amanqanaba obuchule ngezixhobo ezilula ukusetyenziswa, inkxaso yemfundo, nenkxaso yabathengi ngeelwimi ezingaphezu kwama-22.
• Naphi na: Isebenza kwihlabathi lonke, amaqonga e-Deriv aqinisekisa ukufikeleleka ngokulula kwiimarike zehlabathi, ngesiselula okanye ngewebhu.
• Nanini na: Iimarike eziqhubekayo iiyure ezingama-24 ngosuku, iintsuku ezi-7 ngeveki, ezihlala zivulekile ngaphaya kweeyure zorhwebo ezijwayelekileyo.

Ngokugxila kukuthembeka, imfundo, nokunika amandla, i-Deriv ijolise ekuguquleni indlela ukurhweba ngeintanethi olubonwa ngayo, ibonisa ukuba akulolindelwe iingcali kuphela kodwa luvulekele nabani na olungele ukufunda.

Ukuqaliswa kwehlabathi ngeendlela ezininzi

Iphulo liyaqaliswa kwihlabathi liphela kuzo zombini izixhobo zedijithali, ezentlalo, kunye noosasazo abaqhelekileyo kwaye ixhaswe ngokubaliswa kwamabali evidiyo achukumisayo, imifanekiso enefuthe elikhulu, kunye nomxholo osebenzisanayo.

Isibhengezo esiyintloko, ifilimu yesinema yemizuzwana engama-45 eyenziwe ngezixhobo ze-AI, ibambe imvakalelo nenjongo yabarhwebi abaphuma kuzo zonke iindlela zobomi, iqinisekisa isithembiso se-Deriv: Urhwebo asiqumrhwana oluzikhethelayo — lolwabo bonke, naphi na, nanini na.