I-Deriv yethula umkhankaso wophawu womhlaba wonke: “Ukuhweba kunoma ubani. Noma kuphi. Noma nini.”

ECyberjaya, eMalaysia, mhla zingama-24 kuLwezi 2025 — I-Deriv, inkundla yokuhweba ehamba phambili ku-inthanethi ekhonza amakhasimende angaphezu kwezigidi ezi-3 emhlabeni wonke, isithule umkhankaso wayo wokuqala wophawu womhlaba wonke ogxile emsebenzini wenkampani, “Ukwenza ukuhweba kufinyeleleke kunoma ubani. Noma kuphi. Noma nini.” Lo mkhankaso uhlose ukuchaza kabusha ukuthi ukuhweba ku-inthanethi okufinyelelekayo kusho ukuthini namuhla, uwususe esimweni esiyinkimbinkimbi sezimali uwuyise ekuhlangenwe nakho okuhamba kahle, okuphephile, nokunika amandla abantu abavamile.

Ukufakwa kwezimali ngokuhweba: umsebenzi we-Deriv womhlaba wonke

Kusukela yasungulwa ngo-1999, i-Deriv ibilokhu inomsebenzi wokuthi yenze ukufinyelela ezimakethe zezimali kube yinto yomuntu wonke, isiza izigidi zabahwebi babo bonke amazinga okuhlangenwe nakho ukuba bahlanganyele ngokuzethemba. Lo mkhankaso omusha ugcizelela lo msebenzi ngokulandisa amandla nangemiyalezo egxile kubantu, kwenziwe kwaba ngcono nge-AI.

“Iminyaka eminingi isithiyo sokungena besihlale siphezulu kakhulu. E-Deriv, siyaziqhenya ngokuba yingxenye yokwenza izinto zilingane futhi zifinyeleleke, emhlabeni wonke,” kusho u-Yoli Chisholm, iSenior Vice President of Marketing e-Deriv. “Umkhankaso wethu umele lokho esikwakhe eminyakeni engama-26 edlule, inkundla enika amandla noma ubani, noma kuphi, ukuhlola izimakethe zezimali ngokwethemba, ukuphepha, nokuzethemba. Besifuna umkhankaso wethu wokuqala wophawu womhlaba wonke wenze isimemezelo sokuzibophezela kwethu ekufakweni kwezimali.”

Lo mkhankaso, owasungulwa i-ejensi yobuciko yangaphakathi ye-Deriv futhi waphilisiswa nge ukukhiqizwa okusekelwe kwi-AI, ubonisa ushintsho lwenkampani olubanzi lokuba inhlangano egxile ku-AI kuqala. Lo mqondo ogxile ekuqaleni kwezinto ezintsha ufaka i-AI kuwo wonke amahhovisi, kusukela ekumakethangeni nasemikhiqizweni kuya kobunjiniyela, ukuhambisana nemithetho kuya kwi-HR, kushayela ukusebenza ngendlela ebhekile, ukwenziwa kwezinto ngokwezidingo zomuntu ngamunye, nenani lamakhasimende nozakwenu emhlabeni wonke.

Imikhankaso yokuhweba esekelwe kwi-AI: Ubuciko babantu buhlangana nokuqamba okusha

Umqondo womkhankaso, ukuqonda, nomhlahlandlela wobuciko kwahola ithimba lokumaketha langaphakathi le-Deriv, liqondiswa injongo yokwenza ukuhweba kube yinto eqondwa ngabantu futhi ebathinta. I-AI yasetshenziselwa ukukhiqiza nokuthuthukisa izithombe zombukiso nokulandisa kwezindaba zomkhankaso, okubonisa indlela i-Deriv eyisebenzisa yonkana yokuhlanganisa ubuciko babantu namandla e-AI.

u-Carl Whiteside, iVice President of Design uyanezela, “Lona ngumkhankaso lapho ubuciko babantu buhola, futhi i-AI isiza.” “Sisebenzise amathuluzi e-AI ukuphakamisa ukukhiqizwa hhayi ukuthatha indawo yokucabanga. Kumayelana nokulandisa kwezindaba okuzwakala kungokoqobo futhi kungokwesikhathi esizayo, okubonisa indlela ukuhweba ngokwako okushintsha ngayo.”

Ukufinyelela emakethe zezimali zomhlaba: Ukudiliza izithiyo

Lo mkhankaso wakhiwe phezu kwezinsika ezintathu zomhlaba wonke zokufinyelela ze-Deriv:

• Noma ubani: Kusukela kwabaqalayo kuya kubahwebi abanolwazi, inkundla ye-Deriv ikhonza wonke amazinga amakhono ngamathuluzi alula ukuwasebenzisa, ukusekelwa kwemfundo, nosizo lwamakhasimende ngezilimi ezingaphezu kuka-22.
• Noma kuphi: Ngokusebenza emhlabeni wonke, izinkundla ze-Deriv ziqinisekisa ukufinyelela okuhamba kahle ezimakethe zomhlaba wonke, kungaba kuselula noma ku-webhusayithi.
• Noma nini: Izimakethe ezivula amahora angama-24 ngosuku, izinsuku eziyi-7 ngeviki, eziqhubeka zivuliwe ngaphezu kwamahora ajwayelekile okuhweba.

Ngokugxila ekuthembekeni, emfundweni, nasekunikeni amandla, i-Deriv ihlose ukuguqula umqondo wabantu mayelana nokuhweba ku-inthanethi, ibonisa ukuthi akuyona into egodliwe ngochwepheshe kuphela kodwa ivulekele noma ubani olungele ukufunda.

Ukwethulwa komhlaba wonke ngezindlela eziningi

Lo mkhankaso uyethulwa emhlabeni wonke ku midiya yedijithali, yezokuxhumana nabantu, neyejwayelekile futhi usekelwe ukulandisa kwamavidiyo abukekayo, izithombe ezinamandla, kanye nokuqukethwe okusebenzisanayo.

Isikhangiso esiyinhloko, ifilimu yesinema esingamasekhondi angama-45 ekhiqizwe ngamathuluzi e-AI, ithwebula imizwa nezifiso zabahwebi bazo zonke izimo zempilo, iqinisekisa isethembiso se-Deriv: Ukuhweba akuyona inhlangano eyodwa evaliwe — kungokuka noma ubani, noma kuphi, noma nini.