Important guidelines

1. Introduction

Dis guide dey help you promote Deriv well and ethically. If you follow dis rules, you fit build trust wit your clients and represent Deriv values. Abeg, read dis guide well. If you no follow dis rules, we fit need end our partnership. If you get questions or you need help, abeg contact your Account Manager.

2. Branding guidelines

Use the phrase “Powered by”

Always show di phrase “Powered by” above or before di Deriv logo for your website and for any mobile apps wey you create.

State your partnership

Make you clearly explain your relationship wit Deriv. Use phrases like “in partnership with Deriv” and “in association with Deriv”, or introduce yourself as Deriv Affiliate.

Don’t impersonate Deriv

You no get permission to create groups or channels wit Deriv name and logo. For your website and platforms, you no fit:

• Copy complete blocks of content from di Deriv website.
• Mention di regulations wey dey guide Deriv and di regulator details.
• Use Deriv employee details or images from di Deriv website.

3. How to create your online presence

Unique online identity

Keep your own style. No use di same colour scheme like Deriv or names wey look like or sound like Deriv.

Original content creation

Build your own unique online presence as Deriv partner. You fit do dis through your own website or social media platforms wey dey engage pipo. For example, you fit create videos wey guide clients on how dem fit start wit Deriv or how dem fit trade.

Personalised user handles

Make sure say your social media handles and website domains dey unique.

Neva use or put di company name Deriv for your user handle.

4. Standards for marketing and advertising

Requesting permission for paid ads

Before you promote Deriv through paid ads for platforms like Facebook or Google, send request to your Account Manager or through email to partners@deriv.com. Add di ad copy, creative materials (videos/images), keywords, and di destination page.

Keyword bidding restrictions

No bid for branded keywords for paid search engine campaigns (e.g., Google and Bing).

Keywords wey no dey allowed: deriv, deriv app, deriv broker, dtrader, deriv trading, deriv live account, deriv trader, deriv virtual account, bot trading deriv, deriv.com, www.deriv.com, deriv.com login, deriv mt5 trading, automated trading deriv, deriv register, deriv cfd trading, automated trading deriv.

Use of provided marketing materials

• Use di marketing materials wey dey available for your affiliate dashboard take promote Deriv. If you wan create your own marketing materials, make sure say you use correct risk warnings.
• No overwrite, edit, or tamper wit di marketing materials wey Deriv provide. Nothing suppose blur, and di font suppose remain di same.

5. Promotional practices

Setting up campaigns

• Plan your promotion campaigns well so dat your posts no go look like spam.
• Avoid to spam social media platforms, groups, emails, or websites wit your affiliate link.

Social media promotion

• Promote Deriv well-well for legitimate social media platforms like YouTube, Facebook, Instagram, X, and Telegram.
• No use pop-up ads or promotions for illegal websites to advertise your affiliate link.

6. Communication and transparency

Clarity in communication

Explain clearly di services wey you dey promote. Make sure say e clear say na trading platform you dey recommend, no be casino or scheme wey promise quick money. For example, you no fit present Deriv or im products and services as:

• Luxury product
• Platform to make easy money
• Trading opportunity
• Anything wey dey guarantee income or profit

Risk disclaimers: Websites

Put dis risk disclaimer for place wey pipo go see am well (e fit dey for di header or footer of your website, wit font and font size wey pipo fit read):

• “Deriv dey offer complex products, including Options and CFDs, wey carry serious risks. If you trade CFDs, e involve Leverage, wey fit increase both profit and loss, and fit make you lose all your capital. Trade only wit money wey you fit afford to lose, and no borrow money to trade. Understand di risks before you trade.”

Risk disclaimers: Social media

Put dis risk disclaimer for your social media profiles and position am as banner image, for di bio, or as pinned post:

• “Deriv dey offer complex products (Options, CFDs) wit serious risk. You fit lose all your capital. Trade responsibly and understand di risks.”

Risk disclaimers: Posts

Always add one of di following risk disclaimers to your social media posts wey relate to Deriv:

• “Trading dey risky.”
• “Dis no be investment advice. Trading involve risk and e no suitable for everybody.”

7. Respecting privacy

• Always get permission before you take photos or videos wey show Deriv staff for any event.
• Neva share event photos, videos, or recorded calls wey involve Deriv staff without clear written permission.

8. Conclusion

If you follow dis guidelines, e go help you build good online reputation as Deriv affiliate, help your clients trust you, and make your promotion efforts better. Our partnership dey grow through mutual respect and when you follow dis standards. If you get any question or you need help, no hesitate to contact your Account Manager.