Deriv inovambisa mushandirapamwe wechiratidzo wepasirese: “Kutengeserana kwemunhu wese. Kwese kwese. Nguva dzose.”
Cyberjaya, Malaysia, 24 Mbudzi 2025 — Deriv, pulatifomu inotungamira yekutengeserana pa-inenet inoshandira vatengi vanopfuura mamiriyoni matatu pasi rose, yaburitsa mushandirapamwe wayo wekutanga wechiratidzo wepasirese unotarisana nechinangwa chekambani, “Kuita kuti kutengeserana kukwanise kushandiswa nemunhu wese. Kwese kwese. Nguva dzose.” Mushandirapamwe uyu unotarisira kushandura zvinorevwa nekukwanisa kushandisa kutengeserana pa-inenet mazuva ano, uchichinja kubva pane basa rakaoma remari kuenda kune ruzivo rwakapfava, rwakachengeteka, uye rwunosimbisa vanhu vemazuva ese.
Kubatanidzwa kwemari kuburikidza nekutengeserana: Chinangwa chepasirese chaDeriv
Kubvira pakatangwa nayo muna 1999, Deriv yave iine chinangwa chekuita kuti musika wemari ukwanise kushandiswa nevanhu vese, ichibatsira mamiriyoni evanotengeserana vemazvidzidzo akasiyana-siyana kuti vakwanise kutora chikamu vane chivimbo. Mushandirapamwe mutsva uyu unosimbisa chinangwa ichocho kuburikidza nekurondedzera nyaya dzine simba uye mashoko anotarisana nevanhu zvakasimbiswa neAI.
“Kwemakore mazhinji, chipingaidzo chekupinda chave chakakura kwazvo. PaDeriv, tinodada nekuva chikamu chekuita kuti zvinhu zvienzane, pasi rose,” vakadaro Yoli Chisholm, Senior Vice President weMarketing paDeriv. “Mushandirapamwe wedu unoratidza izvo zvatakavaka mumakore 26 apfuura, pulatifomu inosimbisa munhu wese, kwese kwese, kuti aongorore misika yemari aine chivimbo, chengetedzo, uye kuvimba. Taida kuti mushandirapamwe wedu wekutanga wepasirese uve chirevo chekuzvipira kwedu pakubatanidzwa kwemari.”
Mushandirapamwe uyu, wakagadzirwa neboka raDeriv rinogadzira zvinhu remukati uye wakaitwa kuti uve chokwadi kuburikidza nekugadzirwa kwakashandiswa AI, unoratidza shanduko huru yekambani yekuva sangano rinotanga neAI. Pfungwa iyi yekutanga nezvitsva iri kuisa AI mudhipatimendi dzose, kubva kumarketing nechigadzirwa kusvika kuenjiniya, kuenderana nemitemo kusvika kuHR, ichiunza kushanda zvakanaka kwazvo, kugadzirirwa munhu pachake, uye kukosha kuvatengi nevabatsirani pasi rose.
Mishandirapamwe yekutengeserana yakashandiswa neAI: Unyanzvi hwevanhu hunosangana nezvitsva
Pfungwa, ruzivo, uye utungamiriri hwekugadzira hwemushandirapamwe uyu zvakatungamirirwa neboka remarketing remukati maDeriv, zvichitungamirirwa nechinangwa chekuita kuti kutengeserana kunzwisiswe uye kufadze. AI yakashandiswa kugadzira nekusimbisa mifananidzo nerondedzero yemushandirapamwe uyu, zvichiratidza maitiro ekambani yese aDeriv ekusanganisa unyanzvi hwevanhu nehunyanzvi hweAI.
Carl Whiteside, Vice President weDesign anowedzera kuti, “Uyu mushandirapamwe apo unyanzvi hwevanhu hunotungamira, uye AI inobatsira.” “Takashandisa zvigadziro zveAI kusimudzira kugadzira kwete kutsiva pfungwa. Zviri pamusoro perondedzero inonzwika sechokwadi uye seyeramangwana, chiratidzo chemashandiro ekutengeserana ari kushandura.”
Kukwanisa kushandisa musika wemari wepasirese: Kuparadza zvipingaidzo
Mushandirapamwe uyu wakavakirwa pamhando nhatu dzaDeriv dzinoita kuti zvinhu zvikwanise kushandiswa:
- Munhu wese: Kubva kune vanotanga kusvika kune vane ruzivo rwekutengeserana, pulatifomu yaDeriv inoshandira mhando dzose dzehunyanzvi nezvigadziro zvinonzwisisika nyore, rubatsiro rwedzidzo, uye rubatsiro rwevatengi mumitauro inopfuura 22.
- Kwese kwese: Ichishandira pasi rose, mapulatifomu aDeriv anoita kuti kukwanisike kushandisa misika yepasirese, pafoni kana pawebhu.
- Nguva dzose: Misika inoramba yakavhurwa 24/7, inopfuura nguva dzechinyakare dzekutengeserana.
Nekutarisana nekuvimbika, dzidzo, nekusimbisa vanhu, Deriv inoda kushandura maonero ekutengeserana pa-inenet, ichiratidza kuti haasi hwevanyanzvi chete asi hwemunhu wese akagadzirira kudzidza.
Kuburitswa pasi rose kuburikidza nenzira dzakawanda
Mushandirapamwe uyu uri kuburitswa pasi rose kuburikidza nemidhiya yedijitari, yemasocial, uye yechinyakare uye unotsigirwa nerondedzero dzemavhidhiyo dzinokwezva, mifananidzo ine simba, uye zvinyorwa zvinosangana nevanhu.
Chiziviso chikuru, firimu remafirimu remasekonzi 45 rakagadzirwa nezvigadziro zveAI, rinotora manzwiro nechido chevanotengeserana vemararamiro akasiyana-siyana, richisimbisa chivimbiso chaDeriv: Kutengeserana hakusi kirabhu yevashoma — ndeyemunhu wese, kwese kwese, nguva dzose.
