Deriv’s innovative trading solutions earn MEA 2025 award
Deriv’s innovative trading solutions earn MEA 2025 award
Deriv has been recognised as the "Most Innovative Broker—MEA 2025" at the Dubai iFXEXPO, held from 14 to 16 January 2025. This accolade highlights the company's dedication to innovation, trust, and excellence in service.
The start of AI integration through low-code development
With over 25 years in the industry, Deriv has established itself as a leader by offering cutting-edge platforms and solutions that make trading accessible to a global audience. The company’s adoption of low-code platforms has streamlined workflows and accelerated development timelines, enabling swift updates and enhancements.
Embracing AI for a Smarter Future
Deriv is on a transformative journey to become an AI-first organisation. Co-CEO Rakshit Choudhary commented: “In 2025, our focus will be on embedding AI into the DNA of every department and empowering our teams to build their capabilities.”
Future of AI in finance
AI will play a central role in Deriv’s future strategy, optimising core operations such as compliance, recruitment, and overall operational efficiency. Deriv is taking a proactive approach to innovation by exploring the use of AI tools to accelerate the development and deployment of new trading products, ensuring the company remains at the forefront of the online trading industry and continues to exceed client expectations.
Prakash Bhudia, Head of Product and Growth at Deriv, emphasised the significance of the accolade: “Being named ‘Most Innovative Broker - MEA’ is a testament to our relentless pursuit of excellence. This award underscores our mission to empower traders with intuitive, cutting-edge solutions while ensuring a seamless, trustworthy trading experience.”
Deriv’s recognition at the iFXEXPO serves as a milestone in its journey to redefine the trading landscape through technological advancements and unwavering dedication to its clients. Its commitment to innovation, coupled with its client-centric approach, further solidifies its position as a leader in the online trading industry. The company's global presence spans 20 locations, serving a diverse community of traders across various regions.
